Public relations is not just about promotion, it's about protection too.

Cicada believes in the necessity of preparing for crises, even if you're so confident you think it will never happen to you.

Scenario planning is the key. We conduct a risk audit and ascertain from the results potential areas of weakness. We help you form a crisis PR team. We draw up a crisis operational plan and put it in place. We advise you which person is best to act as company spokesperson. Some staff may have to give interviews, so we offer media training to ensure you are fully prepared. We can arrange for a crisis hotline. We take care of every eventuality, from contact logs to press briefings, from online blogs to photography.

You never know what's round the corner. All you know is that you will be prepared and emerge with your reputation intact.

Contact: di@cicada-comms.com

Read our case study