Di will be flying the flag for Yorkshire at an industry conference in London next month. She will be leading a talk at the Chartered Institute of Public Relations’ (CIPR) annual national conference to be held at Claridge’s in London.

Di, who is a CIPR approved trainer and Fellow of the CIPR, will be joined by partner Leona Deakin, of work psychology consultancy, Deakin Carmichael.

During the conference, entitled ‘The Changing Face of Public Relations’, the pair will deliver a talk on ‘Ways of Changing Behaviour Through Communications’. The talk will discuss the intrinsic link between public relations and psychology and will lead delegates to examine how they, as communications professionals, can appeal both rationally and emotionally to different audiences.

Di Burton said: “The CIPR conference is an ideal way for communications professionals to share knowledge and best practice as well as learn more about industry-wide issues and challenges. A thorough understanding of the importance of psychology in public relations is essential in delivering a successful PR campaign.”