Cicada’s client First Capital Connect won the prestigious Internal Communications Excellence Award at the HSBC Rail Awards for their “Hearts and Mind’s” campaign this month.

The campaign, which Cicada’s managing director Di Burton helped to create, was aimed at engaging and motivating staff at First Capital Connect in order to encourage them to deliver excellent customer service and to instil a sense of pride and belonging in the newly formed company.

Before the campaign could be to put together, a series of in-depth discussions was held which allowed employees to air their views. The results allowed the campaign to put together “The Big Picture” strategy which included on-going evaluation and post campaign research.

Di said: “We are extremely pleased that First Capital Connect won this award. Our “Big Picture” work neatly dovetailed into their other internal communication activities. The in-house team was terrific and were prepared to break new ground”.