Cicada Communications is sponsoring the Lifetime Achievement Award at the Ackrill Media Group Business Awards for the second consecutive year.

The category champions qualities that are the mark of a consistently successful businessperson - staying power, business acumen and a willingness to adapt in more difficult times.

Cicada's founder and managing director, Di Burton said: "To build a successful business you need passion, determination and persistence. Now more than ever, given the current economic climate, it is vital that we draw on these characteristics to ensure our businesses continue to thrive and put something back into our community.

"We are pleased to support these individuals who are in it for the long haul, and just as Cicada has adapted over the years to the changing needs of the communications industry, so nominees for the Lifetime Achievement Award have shown real focus, talent and flexibility."

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