Cicada's managing director Di Burton is to speak at the British Society of Hearing Aid Audiologists’ (BSHAA) national congress next week (Friday 5 June).

Di will deliver a presentation on the value of marketing and PR to almost 250 delegates.

Phil Willis MP will open the congress and exhibition at the Harrogate International Centre. The event will feature experts from the UK, USA and Europe who will address a broad range of topics including the future of hearing aid technology, customer service and the management of tinnitus.

‘Is there any point to marketing and public relations?’ will look at the issue of visibility and how an increased profile can lead to more sales. Di will examine the management of reputation and lay out a step-by-step guide to achieving the best results.

Di, a Fellow of the Chartered Institute of Public Relations, said:

“Now more than ever, the effective management of company reputation is a fundamental element of business success. The value of PR and marketing is now being understood by professionals across all types of industries and I’m delighted to be able to address the delegates of the BHSAA congress.”

Cicada Communications is a full-service agency, specialising in public relations and corporate communications. The agency works for a variety of clients in the public, private and voluntary sector and current clients include Diabetes UK, Carter Jonas, Halliwells and Grant Thornton.