Plan a strategic PR campaign
There are times when the right things just happen. But we don't rely on luck. Instead, we make things happen for you. We take a full brief from our clients and plan precisely how best to deliver a communications strategy which helps achieve your business goals.
At a strategic level, public relations is about more than just marketing - it covers all communication to all audiences. It's a two-way process, providing vital feedback and market intelligence, not only from the marketplace, but from within your own organisation too.
We have three key advantages: communications expertise, contacts and time. And we don't limit ourselves to simply trying to sell your products or services. We always look at the bigger picture.
Corporate
Businesses need to talk to other businesses. And to other key audiences, such as staff, politicians, the local community or investors. Messages need to support the business strategy. Frequently, this message needs to be delivered in different ways and repeated many times over.
We cover every aspect of your communications needs, both strategically and tactically, both internally and externally. We target the people you need to speak to with pinpoint accuracy, conduct ruthless research, and ensure you see a full return on your investment. The greater your reputation, the more people will trust you, your products and your services.
Whether it's a direct marketing campaign, access to key influencers or new media applications, we can do it.
Contact: liz@cicada-comms.com
Read our case study
Consumer
You have a message, and you need to deliver it right to the heart of your consumer audience. Maybe you want your product or service to be perceived as this season's must-have; perhaps you need your product to be desired as aspirational. Maybe it's brand new and you need your audience to hear about it for the first time.
We gain insight into how your target audience works and what type of stories they want. We know the most effective way to communicate with your customers. We will help you connect and engage - all in a highly creative manner.
Contact: lizzie@cicada-comms.com
Read our case study
Voluntary Sector
Voluntary sector PR requires knowledge and experience in ensuring key messages are heard by those you seek to influence. From the politicians we communicate with through lobbying activity, to the local community groups you need to address, to the wider general public or to a specialised assembly. You can be reassured that our connections are second to none.
If you're in the voluntary sector, you'll want us to translate complex policy issues into plain English, without losing any part of your core message. We can help you influence your audience and assist in changing their perceptions or patterns of behaviour. We can conceive and implement fund-raising events and promotions. We will assist with corporate donor and sponsorship management.
We will work with you to understand and fulfil your needs.
Contact: lizzie@cicada-comms.com
Read our case study
Public Sector
With the possibility of a local issue almost instantaneously becoming a national one ever present we can help you guard against any threat to your reputation. We will help you develop strong internal communications systems and monitor them closely.
We can deliver positive messages for you that ensure you meet all your targets. And we are accountable in terms of budgetary spend and outcomes.
So whether you want to understand your market better, or need sections of the community to adopt your policies, give us a ring.
Contact: di@cicada-comms.com
