Community Relations
Increasingly, PR plays a crucial role in influencing, persuading or managing the public’s response to a local proposal or project – particularly if it’s a controversial or divisive project.
The underlying principal of community relations is for a company to demonstrate its civic responsibility and take an active interest in the well-being of its local community. In return, the company builds its public image, boosts employee moral, fosters a sense of teamwork and creates long-term benefits in terms of community support, loyalty and good will.
What’s more, good community relations will be beneficial in times of crisis.