Helping to promote large scale events is one of Cicada’s PR and communications specialisms. We were on hand at Harrogate Spring Flower Show’s media preview day when photographers and broadcasters descend to get their shots of the day.

Floral sorceress Ewa Mawdsley cast a spellbinding figure bedecked in flowers and foliage to weave her magic over a bubbling bloom-filled cauldron to reflect one of the floral art themes at this year’s show – ‘Swords & Sorcery: Fantasy Heroes’.

The mystical masterpiece was designed by Harrogate florist Helen James and her colleague Laura Pannitt and included alliums, artichokes, achillea and asparagus fern.

Organised by the North of England Horticultural Society, the Harrogate Spring Flower show attracts 40,000 visitors over four days.

Highlights for 2025 include the spectacular Grand Floral Hall featuring displays of stunning spring blooms, inspiring Show Gardens and Creative Borders and the biggest exhibition of creative floral art in the UK.