More than 200 cyclists from the business community saddled up to raise money for the Yorkshire Air Ambulance yesterday (Thursday 8 September).
The Yorkshire Pedalthon – now in its seventh year and supported by Cicada, is aiming to raise £5,000 for the charity, helping to keep both of its air ambulances maintained and in service across the region.
Since its launch in 2014, the Yorkshire Pedalthon has raised more than £80,000 for charity.
This year teams from across the UK’s business community tackled a choice of 38 or 67-mile routes through the glorious, if damp, Yorkshire countryside. The ride started and ended at Masham Cricket Club.
Riders feasted on an award-winning Yorkshire menu, with food stops along the route showcasing some of the best produce the region has to offer. Yorkshire producers supporting the ride included Wensleydale Creamery, Toppings Pies, Yorkshire Tea, Riverford Organic Farmers, Bothams of Whitby, Haribo and Yorkshire Flapjack.
Organised by cycling specialist Iconic Cycling Events, the Pedalthon is the largest annual charity bike ride for the business community in Yorkshire, staged in association with the Institute of Directors Yorkshire and North East and sponsored by Carter Jonas, DWF Law, Absolute Interiors and Breathing Space.
Lin Stead, Regional Fundraising Manager North & East of Yorkshire Air Ambulance said: “We’re proud to again be the chosen charity for the wonderful Yorkshire Pedalthon. Our team has ridden the route this year and know that those hills are really tough.
“Support from events such as the Yorkshire Pedalthon is the lifeblood of our charity and we are very appreciative of everyone’s efforts to support our work. In rural North Yorkshire journey times to hospital can be lengthy and our rapid response service can make a great difference to a patient’s outcome.”
Richard Best of Iconic Cycling Events said: “Once again, we are very grateful to have been supported by our friends in the business community who saddle up each year to help us raise money for some great causes. In these challenging times especially, we greatly appreciate the support received from sponsors and food producers to make this year’s Pedalthon the best event yet and to help achieve a positive and lasting impact on the communities and visitors to the Dales.”