what we do

PR

Our PR strategies are designed to fully integrate with your business plan.

We start with an honest, open-ended discussion about your business and its objectives. Our insights come from understanding your challenges and opportunities.

We research your key audiences and produce a comprehensive PR strategy that articulates your offering and raises your profile where it matters most.

Our team of experienced journalists and PR professionals knows how to engage the media with quality stories. We also know that column inches aren’t everything, so digital and social media are a cornerstone of our planning.

We understand that your marketing spend is under scrutiny so we constantly review our strategy and outputs to ensure that results are measurable and expectations are exceeded.

Content

In today’s always-connected world of smartphones and social media, only the most interesting and relevant content captures attention.

At Cicada, we pride ourselves on creating and distributing compelling content that is noticed by your target audiences and drives engagement with your brand.

As part of an agreed strategy, our team produces eye-catching content for owned and earned platforms that dovetails with your brand values and business plan.

Whether it’s a blog post, media release or award entry we ensure your key messages are reaching the right people and driving affinity with your business.

And if you’re planning a website refresh, we supply a full copywriting service too.

Social

Whether its Facebook, Instagram, LinkedIn or Twitter (or all of the above!) managing your social media presence can feel like a 24/7 job.

That’s where we come in. Along with your website, your social media channels are a shop window for current and prospective clients and employees.

Social media is a key element in all our communications strategies but we also offer social support as a standalone service.

We help you to understand the right channels to reach your audiences and produce engaging posts that feature
interesting and memorable content that is consistent with other marketing activity. We’ll advise on how to interact with other users – and how to avoid some familiar pitfalls!

Events

For many in business, face-to-face contact remains the best way to stay up to date with industry trends and make new connections.

That’s why live events, from industry round tables to conferences and exhibitions, are still a key part of the marketing mix.

Cicada is experienced at helping companies to stage their own memorable events for staff, clients and other stakeholders.

We provide an end-to-end service including venue booking, speaker selection, catering and guest management –
leaving you free to network and make those all-important connections.

We also advise clients on which events to attend and how to maximise the profile that can be generated – without spending a small fortune.