When hospitality entrepreneurs Daniel and Helen Gill acquired luxury wedding and events venue Rise Hall, they turned to Cicada to publicise this latest chapter in the house’s rich history.
Dan, founder of award-winning event and catering management business Dine, acquired the Grade II*-listed building near Beverley from property developer and TV personality Sarah Beeny and her husband Graham Swift. The building was the subject of a Channel 4 documentary, Beeny’s Restoration Nightmare in 2010.
Dan and Helen will continue to operate the prestigious, 30-bedroom building as a luxury wedding and events venue.
Working alongside Dan, Helen and Sarah, Cicada managed a programme of media relations targeting national titles, alongside regional lifestyle and news platforms. Our objective was to build on Rise Hall’s reputation and create awareness of one of the UK’s most exclusive venues.
After initially announcing the acquisition by press release, we invited key media to a day of one-to-one interviews and photo opportunities with both couples. This saw attendance from The Telegraph, The Yorkshire Post, Yorkshire Life and Hull Daily Mail. The Cicada team was on-hand to facilitate the interviews and manage photography.
The resulting coverage included the Daily Telegraph, Mail Online, Mirror, The Times and Ideal Home. Regional media coverage included features in The Yorkshire Post Magazine, Yorkshire Life, Yorkshire Living and the Hull Daily Mail.
Dan and Helen are well-respected in the hospitality industry, having successfully built Dine into a £3m turnover business. Dine operates at luxury venues throughout the UK including its flagship venue, The Mansion at Roundhay Park in Leeds but Rise Hall is the first venue owned outright by the couple.