Pupils are back in school and it’s a new term for businesses too.
As employees make a return to the workplace, now is the time for companies to consider investing in marketing and raising their profile.
It may seem an unlikely strategy after lockdown when many businesses struggled with maintaining income and had no choice but to make cutbacks.
But September heralds a new start and an opportunity to revisit your PR, content and social. Now more than ever is the time to make a noise about what you do!
Here’s our quick-start guide:
Website – is it up to date with new content and imagery? Old news stories or blogs make you look inactive. Post new content on a regular basis to show you’re busy and open for business, as well as improving Search Engine Optimisation (SEO) so your content is seen higher up the rankings.
Social – it’s worth checking you’ve been using the right channels for your type of business. Facebook and Instagram suit consumer facing companies, while LinkedIn is more for professional services. Twitter works for both. Talk about what you’re doing and link back to the new content on your website.
Photography/video – good quality images and video are everything when it comes to getting noticed. Fresh photos of your business, staff and activities can be used across all your channels to generate interest.
Media – business and lifestyle media are on the lookout for post-lockdown good new stories and features – are you investing, taking on staff, making a new product, introducing a new service? Tell them about it – and don’t forget a good photo!
Events – most have moved online but it’s a great way to get involved and join the conversation. Business organisations such as our client the Institute of Directors are offering lots of free webinars providing top tips on addressing the challenges of getting going again post lockdown. Equally, don’t be shy of moving your events online – another great way to showcase what you offer to existing and potential new clients.