Thought leadership is a powerful way to build individual profile and boost awareness of your expertise.

Cicada regularly writes thought leadership articles that position individuals and organisations as experts in their field.

We work alongside leading business figures to research articles on a wide range of subjects, identifying the latest trends and advising on angles that will interest media.

We then use our media relations skills to pitch our expert commentators to the most appropriate media and secure coverage that will be seen by their target audience.

We are working with the Institute of Directors in North Yorkshire on a series of thought leadership articles that outline the challenges facing businesses and highlight where government intervention can offer extra assistance.

Our latest article on the impact of rising costs featured in the business section of the Yorkshire Post and as a blog on the IoD website.