Cicada has an unrivalled track record in providing PR support to the professional services sector including law firms.
We provided PR services to full-service law firm Lupton Fawcett which has offices in Leeds, Sheffield and York and employs more than 250 staff.
Working closely with the firm’s business development and marketing function, our brief was to raise the profile of Lupton Fawcett as the go-to law firm for advice and support across a range of disciplines – from private client and family law to corporate, commercial property and dispute resolution.
Our services included pro-active media relations and social media management.
Senior partners were interviewed for press releases detailing, for example, corporate deals. Our role covered the research, drafting and distribution of releases followed by media monitoring and the compiling of all coverage. We also engaged with Lupton Fawcett’s clients to secure comments and approval.
Appointment stories, promotions, deals and profiling of senior staff regularly featured in target print and online media including the Yorkshire Post, York Press, Sheffield Star, BusinessDesk, Insider, Business Link and the Leeds and Yorkshire Lawyer.
Cicada’s services extended to identifying media comment opportunities for the firm, particularly in their target sectors which included private client, start-up, scale-up, debt, corporate and education.
We also identified relevant sponsorship and partnership opportunities to boost Lupton Fawcett’s profile.
We were responsible for Lupton Fawcett’s social media platforms, posting engaging content on a daily basis across LinkedIn, Facebook and Twitter. This activity saw engagement across all three platforms increase during our contract period.
Working as an integral part of the business development and marketing team, we were collaborative, involved and invested in telling Lupton Fawcett‘s story.